Browsing: Featured News

Restaurant operator Papa Johns announced a major commercial partnership on Wednesday as Papa Johns teams up with Disney and Pixar for the release of Toy Story 5 across global markets. The promotional initiative marks the first time in the history of the animated film franchise that a major pizza delivery brand has secured an official partnership for a theatrical movie release. Designed to align with the upcoming worldwide premiere of the film on June 19, the joint campaign introduces specialized menu offerings, limited-edition merchandise drops, immersive experiential pop-up locations, and custom animation created specifically for international audiences.

Truecaller Pulse: a new category of consumer intelligence transforming real-time declared choice into activation-ready audiences at massive scale. The Big Idea: Consumer Choice Is the Most Valuable Signal in Modern Advertising. Digital advertising has long relied on inferred signals like browsing history. Truecaller Pulse replaces guesswork with declared choice, allowing brands to ask consumers directly what they want. When consumers declare their intent, every part of a campaign; planning, targeting, and messaging becomes significantly smarter and more efficient.